Free live training. Thursday 17th September, 8pm. No replay.
Fully Booked For Christmasand still booked in January
99 days until Christmas.
Save your seat
Thursday 17th September, 8pm UK. Free, and there's no replay.
Your registration form appears here on the live page.
I read every answer to that last question before the call. Be honest with it 💗
Open your booking app and look at the first week of December. Count the empty slots.
That number is what this hour is about.
I'm Hannah, I've taught over 3,000 beauticians, and by the time we're done you'll have three grand more coming in before Christmas from the diary you've already got.
What's quietly happened to your diary this year
45%
of clients are booking less often than they were last year. Another 32% have moved to your cheaper option.
They haven't left you, lovely. They've stretched. Which is worse, because you don't notice until the money's already gone.
65%
of first time clients never come back. And 80% of your money comes from the ones who do.
Which means the woman who came once in June and said she'd definitely rebook is worth more to you than any new follower.
1,000+
new beauty businesses opened in the UK last year while the whole market grew by less than 1%.
More of us, same clients. That's why it feels harder than it did two years ago, and no, it isn't in your head.
100%
of UK beauty pros surveyed are putting their prices up this year. Every single one, by 10 to 15%.
So the "nobody round here can afford it" thing? The numbers say otherwise 🤌
Sources: Booksy 2026 UK Trends Report, Zenoti 2026 client spending survey, NHBF.
None of that gets fixed by having a good December.
You already know how a good December ends. Twelve hour days, eating standing up, turning people away. Then January arrives, it's silent, and you spend a month working out how you got it wrong again.
December money isn't profit. It's January's wages.
That's why this is happening on the 17th of September and not the middle of November like everybody else. Your Black Friday gets built in October. Your December content gets written in November. By the time the rest of the industry starts thinking about Christmas, yours is already done.
What we're doing in the hour
-
1
Your Q4 content calendar
Exactly what to post in October, November and December, and why the same post fails in all three months. October fills, November sells, December books your January. Most beauticians post the same thing all the way through and wonder why the first week of December is empty and the 23rd is chaos.
-
2
Black Friday, without discounting
30 bookings from one weekend, at full price, no money off anything. Black Friday is Friday 27th November this year and it's the single biggest thing a beautician can do with her Q4. Almost nobody in this industry does it without slashing their prices, and I'll show you exactly why you don't need to.
-
3
£1,000 a month more from the clients you already have
Upgrades and add-ons, and the wording that turns a £45 booking into a £70 one. Same clients, same hours, more money. We write these live.
You'll leave with your Q4 calendar filled in, your Black Friday plan built, and your upgrade wording written. Done, not planned ✨
Before you ask
No, none of this involves discounting. Not the Black Friday bit either. I've never told a beautician to drop her prices to fill a gap and I'm not starting on the 17th.
You don't need to be good at social media for this. Most beauticians who come to these tell me they hate posting. Knowing what to say and when to say it is a completely different skill to being confident on camera.
And yes, at the end I'll tell you about my membership, because that's how I can afford to run these for free. The other 55 minutes are yours whether you join or not, and you'll leave with the work finished either way.
Who it's for
Beauticians who've been at this a while, who are good at what they do, and who are done with the ups and downs.
Not for you if you want something that fills next week. This is about the next fourteen weeks, and I'd rather say that now than have you sat there at 8pm feeling let down.
Me
Office job 8 till 5, lashing until 11 at night, for nearly a year. Handed my notice in at 20 and tripled my income within three months of going full time.
Since then: 3,000+ beauticians taught, 35,000 followers built without spending a penny on ads, and The Fully Booked Beauty Club.
Proof
Leah
Had appointments booked twenty minutes after posting one story. She's now putting her prices up to manage demand.
Caitlin
Made £910 from one story strategy and went from empty to a waiting list in eight weeks.
Jordan
Went from £823 a month to £3,557 a month.
The details
- WhenThursday 17th September, 8pm UK
- Where60 minutes, live on Zoom
- BringYour diary and a pen
There's no replay, so please only save a seat if you can actually be there. I'd rather have fifty beauticians in the room doing the work than five hundred who meant to watch it back 🫶
