Free live training
Get Booked From The Content You’re Already Posting
You’ll come off the call knowing exactly what to post on your stories the next morning to get someone booked in.
Lashes, brows, nails, skin, hair, aesthetics. Doesn’t matter what you do or how long you’ve been doing it.
Thursday 15th October, 8pm.
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Three likes.
You spent an hour and a half on that post. Sorted the lighting, did the before and after, scrolled for the right audio, wrote the caption twice.
Three likes. One of them your mum, one of them the girl you trained with.
And your follower count has barely moved since August.
Let’s add it up
Say you’re putting five hours a week into content. Most beauticians are putting in more than that.
That’s 260 hours a year.
At £45 an hour that’s nearly twelve grand of your own time, spent on something that got you three likes a post and not one new client.
Your content
12 months
Hours a week5
Weeks in a year52
Hours a year260
Your time, per hourÂŁ45
TotalÂŁ11,700
Likes per post3
New clients0
Thank you for your time
It isn’t a waste of time. It’s just the version of it that doesn’t pay.
Your stories are where the money is
Not your grid. Your stories.
That’s the bit that brings the cash into the business, and right now yours are doing one of two things.
Either there’s nothing on them, because you open the camera, haven’t got a clue what to put, and close it again.
Or it’s a reshared post from a lash brand, a photo of your kit, and “I’ve got a 2pm free tomorrow if anyone wants it” that nobody ever replies to.
That’s the whole reason you’re posting and not getting booked.
What we’re doing on the night
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Why your posts get three likes and no bookings
A post people enjoy and a post people book from are two completely different things. Once you can tell them apart you’ll spot it in every post you’ve ever put up, and you’ll know exactly why your account looks lovely and your diary doesn’t match it.
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What to put in your stories, every single day
The actual running order. So you never open that camera and freeze again, and so the people watching turn into people messaging you. This is the one that brings the money in.
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How to ask without feeling like you’re begging
Nearly every beautician skips this, and it’s why all that content sits there doing nothing. There’s a way to tell people they can book you that doesn’t make your stomach turn. You’ll have yours written down before you get off the call.
The ones who’ve already done it
Caitlin made ÂŁ910 from one story strategy.
Leah had appointments booked twenty minutes after she posted.
Neither of them went and got more followers first. Same account they’d had the week before. They just used it properly.
Who it’s for
Any beautician who’s already putting the hours in and not seeing it come back.
That’s the whole list.
- Diary rammed or four gaps this week.
- Three hundred followers or thirty thousand.
- Eight years in or eight months.
It’s not for you if you’re after somebody else to post it for you.
One hour. Bring a brew and your phone.
You’ll leave with your next seven days written and the words to go with them.
There are ten weeks between the 15th and Christmas. What you put up in those weeks either fills your diary or it doesn’t.
Thursday 15th October, 8pm.
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