Free 60 min strategy session | Thursday 12th November, 8pm
Black Friday Planned With You
Leave with your offer written and built to earn you more money not less.
Thursday 12th November, 8pm.
Your Kajabi form loads here on the live page.
Last Black Friday one of my members took 40 new bookings at full price.
You’ll leave this call with your Black Friday offer planned and written down.
Not the one you’re about to see all over Instagram, where everybody copies everybody else, panic posts a discount three days before, and comes out of the busiest weekend of the year less profitable than they went into it.
Yours will be built to earn you more.
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Already fully booked?
We’ll look at how that same weekend earns you more without you adding a single hour to your week.
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Got gaps?
This is the weekend that fills your January, February and March, and you’ll know exactly how before you log off.
The difference a plan makes
Panicked
Black Friday weekend
Your clients20
Price20% off
Visits each1
TotalÂŁ720
Gone again by Monday
Twenty of your clients, 20% off, one visit each. That’s £720, and by the Monday they’ve all gone again. You’ve worked the busiest weekend of the year and taken home less than a normal one.
Planned
Black Friday to March
Same clients20
PriceFull
Booked across4 months
TotalÂŁ4,500
Diary done to March
Those same twenty, planned properly and booked in across the next four months at full price. £4,500, and your diary’s done to March.
Same twenty people. Same weekend. Same you.
The only thing that changed is whether you had a plan or panicked.
What we’ll do in the hour
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Your offer, built with you.
There are three ways to run Black Friday in beauty that earn you more instead of less. We’ll go through all three, you’ll pick the one that suits your treatments, and you’ll write it out on the call with your own prices in it.
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What goes out between now and the 27th.
Black Friday isn’t the weekend, it’s the fortnight in front of it. You’ll know exactly what you’re posting so your girls are sat waiting for you to open it.
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Who hears about it first.
The order you release it in does more work than the offer does. Get that right and most of it’s gone before anything hits your grid.
One of my members took 40 new bookings over last Black Friday
No discount. Full price. Out of a spare room, with under two thousand followers.
And they weren’t one-and-done bargain hunters. She’s still got most of them now, nearly a year on. I’ll take you through exactly what she did.
About me
I’m Hannah, and I’ve sat where you’re sat.
Eight years lashing. One of those years I did a full day in an office, came home and lashed till eleven at night, eating my tea standing up between clients. I handed my notice in at twenty, bottled it and took the counter offer, then left a month later anyway. Tripled my money in three months.
Since then I’ve had the biggest lash brand in the world sending me my stock since my first year, and taught over 3,000 beauticians.
I’ve never run an ad or done a model call, and I’ve never knocked a penny off to fill a gap. Not because I’m precious about it. Because the beauticians actually earning in this industry aren’t the cheapest ones in town, they’re the ones who plan.
Black Friday is the one weekend of the year where having a plan is worth the most money. So that’s what we’re doing together.
Who it’s for
Any beautician who’s going to do something for Black Friday and doesn’t fancy giving half of it away.
Lashes, brows, nails, skin, hair, aesthetics, massage, tanning, makeup. Mobile, home or salon. Doesn’t matter whether there’s 300 of them following you or 30,000.
Black Friday’s on the 27th. We’re on the 12th.
That’s fifteen days, which is plenty with a plan and nowhere near enough without one.
Thursday 12th November, 8pm. One hour, free.
Save my seatCan’t make it live? Sign up anyway and the replay’s yours.
