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Get Fully Booked for January Before Christmas

Know exactly what to post in December so January fills itself.

  • Thursday 3rd December
  • 8pm UK time
  • Live on Zoom
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Thursday 3rd December, 8pm

One hour, live on Zoom. Free.

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Can’t make it live? Sign up anyway and the replay’s yours, though you’ll miss the £97 giveaway.

It’s the second week of January.

Everyone local to you has knocked their prices down and is posting into thin air wondering where everybody’s gone.

You’ve just taken more in January than you did in December.

You worked fewer hours to do it. And nearly all of it came off content you’d already written before Christmas, so most of it happened while you were sat on the sofa with your family not thinking about work at all.

Be honest with me

Let me tell you what your December looks like right now

And I’m saying this with love, because mine used to be identical.

You posted on the 1st. Something about Christmas availability.

Then you got busy.

It’s the 9th now and you’ve opened Instagram about forty times. Scrolled a bit. Thought I really should put something up. Closed it again. Twice you’ve started typing a caption at half nine at night, read it back, decided it sounded daft and binned it.

So you’ve reshared a couple of things off a brand you buy your stock from, and put up one blurry photo of today’s client with a tree in the background.

And the availability list. The one where you type out your gaps for the week and sit there watching nobody reply to it.

Meanwhile you keep opening your diary. Not this week, you don’t need to look at this week, this week’s carnage. January.

Four appointments in the whole month.

And those two things sat in your head have never once connected. The empty January, and the fact that nothing you’ve posted in three weeks was ever going to fill it.

You’re not lazy and you’re not bad at this. You’re working flat out. You just haven’t got a spare brain cell left in December to work out what to post, so you post whatever comes to you at the end of a twelve hour day. Which is Christmassy, and lovely, and earns you absolutely nothing in January.

Same month, two very different diaries

Now here’s December for the women in my club

Your December

  • Posted on the 1st, nothing since
  • Opens the app, doesn’t know what to say, closes it
  • An availability list nobody answers
  • Four appointments in January
  • Prices the same as two years ago
  • Plans to sort it in January, when it’s quiet

Theirs

  • December was scheduled before December started
  • Ten minutes a day, posts it, puts the phone down
  • Content that fills the diary instead of announcing gaps
  • Taking more in January than most people take in December
  • Put their prices up in the autumn and nobody blinked
  • A few of them are taking bookings for May

They haven’t got more hours than you. Several have got fewer, because the kids break up on the 18th.

They just weren’t trying to invent December at half nine at night.

Save my seat
Let’s do the sums

What three weeks of the right content is actually worth

Say your treatment’s £45 and your January normally limps along at twenty appointments.

January as usual 20 appointments × £45 £900
After posting properly till Christmas Eve 50 appointments × £45 £2,250

That’s £2,250 instead of £900, from the clients you’ve already got and the hours you were working anyway.

And it compounds, because the ones who book January book February too, and you go into spring with a diary instead of a panic.

That’s what three weeks of knowing what to post is worth. And none of it comes from being busier. It comes out of work you’d already done.

On the night

What you’ll leave with

  1. Exactly what to post between now and Christmas Eve

    The posts that fill January, and why the Christmassy stuff filling your feed right now earns nobody a penny. You’ll have the list, in order, before you log off.

  2. How to get the whole lot done in one sitting

    So December’s content is finished and you’re not stood in your kitchen at half nine with no idea what to say. Ten minutes a day after that, and it’s on your phone, no laptop needed.

  3. The post that fills January before Christmas Day

    The one that gets clients booking ahead instead of telling you they’ll message you after Christmas and then never doing it.

You’ll write all three on the call, with your treatments and your prices in them.

Save my seat
Live on the night only

One more thing, and you have to be there for it

I’m giving away one Instagram Analysis on the night, worth £97. That’s me going through your account myself and sending you back exactly what to post.

I’m picking the winner live, so the replay’s no good to you for this one.

Who it’s for

Any beautician who wants to earn more next month without working more hours

  • Lashes
  • Brows
  • Nails
  • Skin
  • Hair
  • Aesthetics
  • Massage
  • Tanning
  • Makeup

Mobile, home or salon. Rammed this month or staring at gaps, it works the same either way.

Hannah, founder of The Fully Booked Beauty Club
About me

I’m Hannah, and I’ve sat where you’re sat

Eight years lashing. One of those years I did a full day in an office, came home and lashed till eleven at night, eating my tea standing up between clients. I handed my notice in at twenty, bottled it and took the counter offer, then left a month later anyway. Tripled my money in three months.

I’m booked three months in advance now, and I’ve spent over £30,000 of my own money on coaches, courses and mentors working out how. Some of it was brilliant. A lot of it was rubbish I paid off in instalments. I teach the bits that worked so you don’t have to find out which was which the expensive way.

Over 3,000 beauticians taught since 2023, and the biggest lash brand in the world has been sending me my stock since my first year.

You were taught how to do the treatment. Nobody ever taught you the business that came with it. That’s the bit I do.

  • 8 yearsin the lash industry
  • 3,000+beauticians taught
  • 3 monthsbooked in advance

Three weeks between this call and Christmas Eve

Three weeks of content going up whether it’s earning you anything or not.

Thursday 3rd December, 8pm. One hour, free.

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