The membership that fills beauticians' diaries
You're already good at this. Your diary just hasn't caught up.
The Fully Booked Beauty Club is for beauticians who are already skilled, and are ready to stop leaving clients on the table.
16 new clients in a month. 91 in three months.
From zero to fully booked in 8 weeks.
These are your people.
Annual membership. £370 for 12 months of access.
Klarna available at checkout.
Posting more isn't the thing that fills your diary
A busy week of bargain hunters is not the same as a full diary. What you want is dream clients who pay your full prices and rebook before they leave.
The Club turns real strategy into simple weekly action, so you never sit staring at a blank grid again. And now you get a full year of it, not a few weeks of good intentions.
Let's be clear about something
You're not a marketer. You're a brilliant beautician.
Your job is the work clients travel for. The transformations, the regulars, the reviews that bring more people through the door.
My job is to hand you the strategy, content, pricing and systems that fill your diary, so you're never guessing at it on your own.
The exact things I built my own beauty business on first, mapped out and ready for you.
Honest question
This Club is for you if...
- You want a diary full of dream clients who pay full price and rebook, not a one-off discount crowd who never come back.
- You're ready to grow without burning out, and without dropping your prices to do it.
- You're tired of the Sunday-night blank-grid panic and the last-minute "spaces this week" stories.
- You know your work is really bloody good. You just need the business to finally match it.
- You're ready to give this a proper 12 months, instead of another three-week go at it.
This isn't about chasing trends. It's about building a business that books.
Welcome to
The Fully Booked Beauty Club
£370 for a full year. An annual membership for beauticians who are already good at the work, and are ready to build the business around it properly.
Organic Instagram, real business systems, and a room full of women doing exactly the same thing. Inside, you get the strategies, content, pricing systems and foundations I've used to grow my own beauty business, and that over 3,000 beauticians worldwide have now been taught.
That's £30.83 a month, paid once, and then you never think about it again.
The moment you join, you get instant access to everything. Nothing is held back from you, lovely. 💕
Yours from minute one
Everything you get inside
The whole library is open from day one, so you can start applying things to your business today.
The Bookings Boost Challenge
5 days of done-for-you content, every single month. Hooks, captions and Reel ideas, ready to copy, tweak and post.
The Fully Booked Curriculum
Six pillars covering every part of getting and staying fully booked, from foundations and pricing to content, DMs, retention and visibility.
Live trainings every week
A brand new session every week, sometimes me, sometimes a guest expert. Replays go up instantly, so you never miss a thing if you're with a client.
Personalised feedback weekly
My eyes on your account. Drop your captions, pricing or DMs in and get a real answer back. You're never left wondering if you're doing it right.
The templates and challenges library
Every caption template, content prompt, hook bank and pricing tool I've ever built, sitting there ready for you to use.
The community, in its own app
A private room full of beauticians actually doing the work, sharing wins and backing each other up. It lives in the Club's own app, so it's in your pocket between clients.
Twelve months, not twelve weeks
Here's what's in your year
of live trainings, with replays up instantly
Bookings Boost Challenges, which is 60 days of done-for-you content
monthly template packs, dropped into your library ready to edit
of my eyes on your account, your captions and your pricing
of curriculum, open from the minute you join
of a community that answers you
All of it for £370. Around £7 a week, which is less than the coffee you'll drink writing your captions.
Member favourite
The Bookings Boost Challenge
5 days of content done for you, every single month.
This is the bit no other beauty membership does, and it's the reason members tell me they could never leave. Every month, a brand new 5-day challenge drops into the Club. Five days of prompts, hooks, captions and Reel ideas, all built to fill your diary that week.
You don't have to think. You don't have to plan. You open the challenge, follow the daily prompts, and post.
That's how Meg booked 15 new clients last month. That's how Jasmine's diary shifted before her challenge had even ended. And you're never doing it alone. Hundreds of members run the same challenge in the same week, posting together and backing each other up.
Join for the year and you get twelve of them.
Real members. Real numbers. Real diaries.
Results from real beauticians
Cait went from 0 to fully booked with a waitlist in 8 weeks.
She joined as a brand new beautician with no clients. Eight weeks later her diary was full, with dream clients waiting for her to open more space.
Jordan booked 91 new clients in 3 months.
Using the content strategy and DM scripts inside the Club, she went from inconsistent bookings to 91 new clients in under 90 days, without dropping her prices once.
Aimee got 16 new clients in her first month.
She put the foundations and content templates in straight away. Thirty days in, 16 new clients had already walked through her door.
Zoe raised her prices and bookings went up 30%.
She'd held off on a price rise for months, scared of losing clients. Six weeks after the Pricing pillar, her bookings were up 30% and her dream clients were happily paying more.
Lib doubled her income and handed in her notice.
She was fitting clients around a job at Costa. She isn't any more.
Leah's bookings went mad, and she was doing less than half of it.
Her words, not mine. She's now putting her prices up and taking deposits, which is a very different problem to the one she joined with.
These aren't picked because they're rare. They're picked because they're ordinary members applying what's inside the Club to their actual businesses.
Let's talk about the maths
£370 a year, and what it takes to cover it
£370 for twelve months is £30.83 a month. Around £7 a week.
Now the other side of it.
Say your average treatment is £50. You need eight new clients across an entire year for the Club to have paid for itself. Not eight a month. Eight in twelve months.
And that's only counting the new ones. One regular client who comes to you every six weeks at £50 spends around £433 with you over a year. So a single new regular covers your whole membership on her own, and everyone else the Club brings you is profit sat on top.
Aimee got 16 of them in her first month.
Then there's your pricing. Put your prices up by £5 and see 20 clients a month, and that's £1,200 more across the year. Money and Pricing is one pillar out of six.
Right, the question you're about to ask
Why the Club is a year now
I'll be straight with you, lovely.
The Club ran monthly for a long time, and I watched the same thing happen over and over. Someone would join, do brilliantly for a few weeks, get busy with clients, and cancel at month three, right as the work was about to show up in her diary.
Diary growth takes eight to twelve weeks before you really feel it. Month three is the worst possible moment to walk away, and it's the exact moment most people were walking away.
Every single result on this page has one thing in common. She stayed long enough for it to compound.
So the Club is an annual membership now. Not to tie you in, but because a year is honestly how long it takes to go from where you are now to a diary you've stopped worrying about. You get all twelve months of trainings, challenges and feedback, and you get the run at it that the work actually needs.
Here's how it works
I've done the thinking. You just...
Join
Get instant access to the full library, the curriculum and this month's challenge.
Follow
Open the daily prompts and post. No planning, no overthinking.
Fill
Watch dream clients land in your diary, then learn how to keep them coming back all year.
Right, let's deal with this
The things you're telling yourself right now
I've heard every objection a thousand times, lovely. So let me save us both the time.
"£370 is a lot to find in one go."
It's a proper chunk of money, and I'm not going to pretend otherwise. So look at what it's replacing. One session with a business coach in this industry will usually cost you more than this, and you get one session. This is a year of live trainings, twelve challenges, the full curriculum and me answering your questions every week. Take one new regular client out of it and you've covered the lot.
And if it's paying it in one go that's the sticking point rather than the money itself, Klarna is right there at checkout so you can spread it.
"I don't have time for another thing."
This is the objection the Bookings Boost Challenge was built to crush. Five days of prompts, done for you, every month. The library is instant access, so you watch what you need when you need it. Some members do 15 minutes between clients. The ones getting results aren't the ones with the most free time, they're the ones using the time they have properly.
"The economy's tough, I should be saving, not spending."
In a tight economy, the beauticians who rely on discounting fall the hardest. The ones who hold steady have proper systems and a diary of clients who value them. £370 for the year isn't a luxury spend, it's the thing that protects your income when money gets tighter. Eight clients over twelve months covers it.
"My area is too saturated."
There are 50 lash artists in every town. There's only one you. Saturation isn't the problem, positioning is. The members getting fully booked are often in cities competing with hundreds of others, and they win because their content actually shows their personality, their work, and the client they're for. The Club shows you exactly how to do that.
"What if I join and don't actually do it?"
The ones who get results aren't the most motivated people in the room. They're the ones who had a structure to follow even in a bad week. The challenge gives you the prompts, the community gives you the accountability, and your weekly feedback keeps you on track. You don't need willpower. You just need to show up to it.
Meet the founder
I'm Hannah.
I'm not a marketer who happens to teach beauticians. I'm a beautician who happened to crack the marketing.
I've sat exactly where you're sitting. Fully booked, good at the work, and quietly wondering why the business still didn't feel the way I thought it would. I worked out pricing when I was scared to. I built systems when I was running everything on instinct.
I went from treating clients, to teaching lash techs, to teaching over 3,000 beauticians worldwide. I grew my own beauty business Instagram from 0 to 35k without a penny of paid ads, using exactly what I teach inside the Club every week.
But the followers came because the business was already working. That's the order it goes in.
Your investment
Two ways to join
Same library, same challenges, same trainings. The difference is how much of me you want.
The Fully Booked Beauty Club
Annual membership, 12 months of access
£444 if you'd paid monthly
You save £74
Everything the Club does, for a full year. The library, the challenges, the weekly trainings and my eyes on your account.
Join the ClubKlarna available at checkout
The Inner Circle
Annual membership, 12 months
The whole Club, plus me
Everything above, and then four 1:1 strategy sessions across the year and a weekly accountability check in on WhatsApp.
Join the Inner CircleKlarna available at checkout
Klarna available at checkout on both
Which one, then?
Most beauticians should join the Club. It's the same library, the same challenges and the same weekly trainings every result on this page came out of, and £370 is eight clients across a whole year.
The Inner Circle is for you if you already know your problem isn't information. It's that you make every big call on your own at 11pm and then talk yourself out of it by morning. Four times a year we sit down properly on your business, your prices and your diary. Every week in between, I'm in your phone asking what you said you'd do.
Here's the maths on it. You're paying £627 on top of the Club for four 1:1 sessions and 52 weekly check ins. That's under £160 a session, and the check ins come with it.
Places are capped, and when they've gone they've gone until someone's year is up.
Your membership runs for twelve months, and that's it. It doesn't roll over on its own, and nothing comes out of your account at the end of it. We'll send you a reminder as your year comes to a close, and if you'd like another one you renew it yourself.
A few things people ask
Frequently asked questions
Is there still a monthly option?
No. From 1 September the Club is an annual membership only. If you're already inside on a monthly plan, nothing changes for you, you stay exactly as you are.
Why did you take monthly away?
Because most people were cancelling at month three, right before the results turned up. A year gives the work time to actually land in your diary.
Does it renew automatically?
No. Your year is your year, and nothing comes out of your account at the end of it. We'll send you a reminder as you come up to twelve months, and if you'd like another year you renew it yourself.
Can I spread the cost?
Yes. Klarna is available at checkout on both the Club and the Inner Circle, so you can split the payment instead of paying it all in one go.
What's the Inner Circle?
It's the top tier. You get the whole Club for twelve months, plus four 1:1 strategy sessions with me and a weekly accountability check in on WhatsApp. There are only a small number of places, on purpose, because I can't do that properly for hundreds of people.
Can I move up to the Inner Circle later?
Yes, if there's a place free. Email us and we'll sort it.
How quickly will I see results?
Aimee got 16 new clients in her first month. Meg got 15 from one 5-day challenge. Cait was fully booked with a waitlist in 8 weeks. Your speed depends on how consistently you apply what's inside, but most members start seeing movement in their diary within the first few weeks.
I'm brand new, is this for me?
Yes. Cait joined as a brand new beautician and was fully booked in 8 weeks. The foundations pillar is built specifically for newer beauticians.
I've been in the industry for years, will I learn anything new?
Yes. Most of our members have been in the industry 3+ years and tell us they wish they'd had this from day one.
I'm not confident with Instagram, will I cope?
Yes. The Club is built for beauticians who feel overwhelmed by Instagram, not just the ones who already love it. The content pillar walks you through exactly what to post, when, and why, so the guesswork goes.
What if I change my mind?
The Club is an annual membership, so once you're in, you're in for the twelve months. It's worth a proper think before you join rather than after. If you're unsure whether it's right for you, message us before you buy and we'll tell you straight.
This isn't for you if...
- You're looking for a magic shortcut that doesn't involve showing up online.
- You want to give it four weeks and judge the whole thing on that.
- You'd rather complain about the industry than change your numbers.
- You want someone to do it all for you. This is done with you, not for you.
If you're ready to do the work, and you just need someone to show you exactly what work to do, you're in the right place.
One last thing
Right now, somewhere in your area, your dream clients are scrolling Instagram looking for someone exactly like you. They've got money set aside for their next appointment.
They just don't know you exist yet.
Let's change that. ✨
Annual membership. £370 for 12 months of access.
Klarna available at checkout.
